A Pixo project
Press Express
- Industry
- Laundry & Garment Care
- Where
- Al Reem Island, Abu Dhabi
A complete identity for a pickup-and-delivery laundry: the mark, the bag a customer actually holds, the shirt the driver wears, and the campaign that launched it on Al Reem Island.
Garment bags
One bag, four colourways — the thing a customer actually carries.
4 designsA bag for every service
Wash & fold, dry clean, press only, wash & press — told apart at the door.
4 designsThe crew and the counter
4 designsPrice list, door hanger and letterhead.
3 designsPrice list, in the pattern made from the mark
Door hanger — a whole acquisition channel in one tower
Letterhead
Subscription plans
4 designsSolo plan
The launch offer
The launch campaign
4 designs"More love, less laundry"
Laundry made too easy — the app, in three cards
What the old week looked like, before Press Express
"Laundry day? Not anymore"
Stories
2 designsThe film
More work from Pixo
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